Caroline Levy Advisory Services

Caroline Levy

Independent Board Director - Food, Beverage & Cosmetics Industry Expert

EXPERIENCE-BASED consumer business INSIGHT

Following a renowned, thirty-year career as a consumer stock analyst, Caroline has served for the past six years on the boards of fast-growing consumer businesses like Athletic Brewing and Celsius Holdings Inc. Caroline is therefore very well qualified to advise consumer company boards on how to take advantage of consumer trends to maximize growth, and to manage and communicate the business to private and public market investors to maximize value.

What Caroline brings five distinctive things to the boards she serves:

  • Investor lens: ability to anticipate how investors and stock markets will react to strategic decisions

  • Capital markets fluency: helping navigate fundraising, acquisitions, strategic sales and IPOs

  • Category depth: 30 years of data on what drives — and kills — growth in beverages, food, and restaurants

  • Governance experience: active across Audit, Compensation, Marketing and Nominating & Governance committees on public and private boards

  • Industry network: a broad set of relationships with founders, CEOs, and executives throughout the consumer sector, across the US and internationally

Caroline has covered large and small public companies across soft drinks, alcohol, cosmetics, household products, food, restaurants, cruise lines and hotels. This has given her exceptional insights into the drivers of business performance - and root causes of underperformance - in consumer businesses. Caroline was ranked by both the Institutional Investor and Wall Street Journal surveys as one of the top analysts in her sector.

Caroline serves on the boards of US and International consumer businesses. At Celsius Holdings, Inc. she has helped guide the company through exponential growth from $131m to $2.5 billion revenue, including two transformative distribution transactions with PepsiCo and the acquisition of Alani Nu. At Health-Ade Kombucha she helped transform the leadership, leading to a successful sale of the business within three years.

Caroline is a member of Extraordinary Women on Boards (EWOB), an organization dedicated to educating and furthering the success of women on private and public for-profit boards.  She is active in the Los Angeles circle of female board members and founders in the consumer and wellness space. 

Caroline has regularly spoken at industry conferences, appeared on CNBC, CNN, Bloomberg, and CBC, and hosts the beverage industry forum ‘Drinks with Caroline’ which is now also a podcast. See the podcasts here.

“Caroline has this rare ability to make every conversation feel effortless but you quickly realize she’s drawing out insights no one else could. On Drinks with Caroline, her interviews feel like masterclasses in leadership and strategy disguised as a friendly chat.”

– Senior Portfolio Manager, Global Consumer Fund

 

Board Experience

Director, Celsius Holdings (CELH)

2020 - Present

Caroline serves as a public company Director on the board of Celsius Holdings (CELH) and is a member of the Audit and Nominating/Governance committees at Celsius.

Celsius Holdings, Inc. is a global beverage company and maker of premium, lifestyle energy drink CELSIUS – the better-for-you, zero-sugar alternative to traditional energy drinks. In 2023 Celsius delivered $1.32B revenue, 48% gross margin, $295.6 adjusted EBITDA - and contributed 16% of all energy drink category growth YoY in Q3 2024.

Director, Health-Ade Kombucha,

2022 - 2025

Caroline served as a private company Director on the board of Health-Ade Kombucha, and sat on the Strategy Committee.

Health-Ade Kombucha was one of the fastest growing large-scale kombucha in the US.

Caroline helped strengthen the management of the company and supported the successful sale of the company to Butterfly Equity in 2025.

Director, Athletic Brewing Company

2023 - Present

Caroline serves as a company Director at Athletic Brewing Company, and sits on the Compensation Committee.

Athletic Brewing Company has redefined and elevated the market for non-alcoholic beer, and is the number 1 selling non-alcoholic craft beer in the USA. It has won over 25 gold medal beer awards, and its taste and reputation has delivered rapid growth to over $100M in sales within 6 years.

Director, Icelandic Water Holdings ehf

2025 - Present

Caroline represents BlackRock on the board of Icelandic Glacial, and sits on the Marketing Committee and Nominating Committee.

Icelandic Glacial is a super-premium natural spring water sourced from Iceland’s legendary Ölfus Spring. Founded in 2024, the brand operates globally from Ölfus, Iceland and California.

 

Wall Street Experience

 
 

Sector Expertise

Beverages
Foods
Restaurants

Lodging
Cruise lines

Household Products

Cosmetics

Sector experience


CLSA Americas, NYC, NY

Managing Director/Beverages, Household Products & Cosmetics Analyst

UBS US Equity Research, NYC, NY

Chief Operating Officer/Chair Investment Review Committee, Head of US Consumer Research

Schroder, US Equity Research, NYC, NY

Managing Director/Beverage Analyst

Lehman Brothers, US Equity Research, NYC, NY

Managing Director/ Restaurants & Lodging

Investment Analyst Accolades

  • Institutional Investor (II) All Star analyst covering soft drink and alcoholic beverage stocks

  • Institutional Investor (II) All Star list of top analysts in the Restaurants sector

  • Part of the Harvard Business School “Dream Team” case study, which followed Lehman’s rise from a tenth ranking to the top research spot in Institutional Investor in record time

  • Ranked multiple times for stock picking on WSJ survey

Contact

Email: Caroline@carolinelevy.com
Phone: 917-655-5636
Address: Los Angeles, Ca.